Hi, I'm M@
With 10+ years of experience in print, UX & UI for a wide range of applications, I’m a goddamn unicorn!
After graduating Art Center College of Design, Pasadena, I entered the industry in print & brand design. I learned the fundamentals and taught typography at various universities before moving strongly into UX/UI.

I currently work at Deutsch in Los Angeles.
Email Me
Hi, I'm M@
With 10+ years of experience in print, UX & UI for a wide range of applications, I’m a goddamn unicorn!
After graduating Art Center College of Design, Pasadena, I entered the industry in print & brand design. I learned the fundamentals and taught typography at various universities before moving strongly into UX/UI.

I currently work at Deutsch in Los Angeles.
Email Me

Some clients I've worked with

Brand
AI Integration
UI Design
UX Design
Connecting through AI: Solving Conversational Anxiety with Minerva
VIEW CASE STUDY
E-Commerce
UI Design
UX Design
Increasing mobile engagement  by 83% through strategic UX design
VIEW CASE STUDY
E-Commerce
Native App Design
Increasing conversion by delivering the goods for Taco Bell.
VIEW CASE STUDY
UI Design
UX Design
E-Commerce
Tripling revenue by capturing the feel of a record store
View Case Study
AI Integration
UX Design
From overwhelmed to empowered: UX Design for a better cause.
View Case Study
Don't have time for case studies?
View Capabilities
Brand
UI Design
UX Design
AI Integration
Connecting through AI: Solving Conversational Anxiety with Minerva
View Case Study
E-Commerce
Travel
Web Design
Increasing mobile engagement by 83% through strategic UX design
View Case Study
E-Commerce
Native App Design
Increasing conversion by delivering the goods for Taco Bell
View Case Study
Web Design
Brand
Tripling revenue by capturing the feel of a record store
View Case Study
AI Integration
Web App Design
From overwhelmed to empowered: UX design for a better cause
View Case Study
Don't have time for case studies?
View Capabilities

I want to make the world a better place, one experience at a time

I believe in...

EMPATHY

I want to humanize technology by making it feel more like a conversation and less like a process we have to endure.

CLARITY

I want to reduce cognitive load in people’s daily lives—design shouldn’t make life harder, it should make life easier.

JOY

I want to inject a little delight into everyday experiences—because life’s too short for bland interfaces.
TL/DR:  Life needs to be simpler and more delightful.
I believe that UX starts with empathy and UI starts with the brand.  Bring those together and you can truly connect with people in a meaningful way.  I have a fascination with psychology and what makes people do things. This has led me to understand a user’s fears, expectations and motivations.

I love solving problems in ways that make people feel seen, heard, and understood. I’m most energized when I’m simplifying complex systems into interfaces that feel intuitive, honest, and empowering.

I enjoy designing engaging and clean experiences from landing to checkout. I love designing commerce funnels, micro-interactions and animation.   I’m also well versed in designing for ADA.  

Read more at my blog.
I’m also a watercolor artist in my spare time.

Testimonials

"Matt's meticulous attention to detail and unwavering work ethic have set a high bar for all of us. His willingness to always lend a hand and his consistent delivery of top-notch work make him an indespensible member of our team. Beyond professional contributions, his positive presence and camaraderie make every work day brighter."
IVAN PEREZ-ARMENDARIZ
Chief Digital Officer
Deutsch Digital Innovation Studio
“Matthew is an asset to any UX team. He applies a user focused approach to immensely complex systems and make them feel simple and easy. His constant love for learning means he is always bringing a fresh perspective to UX and collaborating seamlessly with teammates from UI and development.”
SHANNON GABORIAU
SVP, Design Director
Yes& Agency
"Matt is a gifted designer and creative strategist. He can see the big picture and understand the business requirements of any project. I was so impressed with his listening skills which are critical to any creative director or designer. He heard what we needed and supplied a range of options for us. Matt's site designs totally delivered on our existing brand guidelines while at the same time pushing us forward in terms of user experience. He's a total pleasure to work with and would be a big plus to any brand looking to get to the next level."
MARK BROGGER
Vice President, Content
Forge
"Not only is Matthew brilliant and creative, but he understands both design and neurocommerce: His work is not only stunning, it drives business initiatives. Matt is articulate, passionate about his work, and is the person on our team who takes the initiative and goes behind the scenes to push a crucial project through when the rest of us are swamped. He is an asset both professionally and personally to any team he's on."
HOLLY WILDE
Head of Product Marketing
Procore Technologies
"Matt is downright amazing. He understands the consumer, the business, the company culture, the objectives, and strategy to synthesize the best user experience possible to satisfy all those stakeholders. He is incredibly productive and values feedback. I truly enjoyed working with Matt, and hope to do so again."
JAMES KEATING
Vice President - SEO & Insights, WebMD
Internet Brands
I'm an award-winning LA-based UX/UI designer with print and brand experience. I focus heavily on the entertainment, hospitality, and luxury e-commerce spaces with specialties in purchase flow, checkout, & ADA compliance.
EXPERIENCE
  • Desktop & Mobile Web
  • iOS & Android Native Apps
  • Digital Video Streaming
  • Augmented Reality
  • Wearable Devices
  • AI-Driven experiences
  • E-Commerce & Conversion Funnel
EXPERTISE
  • Psychographics & User Breakdowns
  • User Stories, Mapping, Pathing, & Testing
  • E-Commerce
  • Conversion Funnel Optimization
  • Best Practice & ADA-Compliance
  • Branding
  • Print Design & Pre-Press Production
PROFICIENCY
  • Full Google Office Suite
  • Full Mac Office Suite
  • Full Adobe Creative Suite
  • Figma
  • Principle
  • Webflow
SR. UX/UI DESIGNER
2022 - Current
Deutsch
Lead UX/UI initiatives on projects for clients including Taco Bell, Walmart, Dr Pepper and PetSmart. Lead redesign initiatives on native apps, AI projects, as well as Web 2.0.

Beethoven Award winner for excellence.
Accomplished:
Total Transactions
UP 148%
Average Checkout Order
UP 75%
Cart Abandonment
DOWN 15%
Engagement
UP 7%
UX/UI Consulting
2018 - 2022
Independent Contracting
Freelance consulting for clients like Taco-Bell, Thermador, Omnicom, and CAA.
SR. ART DIRECTOR - UX/UI
2015 - 2018
modop
Lead international UX/UI teams on projects for clients including NBC/Universal, Nike, Preferred Hotel Group, and more. Worked on projects for responsive web, mobile web, native app, Apple TV, Xbox, Playstation, & Chromecast.
Accomplished:
Average Order Value
UP 10%
Mobile Engagement
UP 83%
Traffic
UP 33%
Cart Abandonment
DOWN 25%
CREATIVE DIRECTOR, UX/UI
2013 - 2015
Luxury Link
Lead design and marketing efforts for the leader in luxury travel. Worked with the founder and CEO to reposition the brand, and streamline business workflow.
Accomplished:
Average Order Value
UP 10%
Mobile Usability
UP 83%
Site Traffic
UP 83%
Cart Abandoment
DOWN 25%
Art Director
2011 - 2013
Independent Contracting
Freelance Design Consultation for clients including the Golden Globe Awards, The Academy of Motion Picture Arts & Sciences, and Princess Cruises.
CREATIVE DIRECTOR, D2C
2008 - 2011
Warner Music Group; Rhino
Led rebrand and D2C UX/UI for Warner Music Group’s legendary catalogue label. Enabled single track, multi-codec downloads. Conceived & co-created consumer products, organized & directed photoshoots & managed creative team.
Conversion Rate
UP 700%
Revenue
UP 300%
Go-To-Market Efficiency
UP 300%
Net Margin
UP 200%
Average Order Value
UP 150%
Acquisition
UP 500%
Customer Service Inquiries
DOWN 20%
Cart Abandoment
DOWN 40%