Hi, I'm M@

With 10+ years of experience in print, UX & UI for a wide range of applications, I’m a goddamn unicorn!

After graduating Art Center College of Design, Pasadena, I entered the industry in print & brand design. I learned the fundamentals and taught typography at various universities before moving strongly into UX/UI.

I currently work at Deutsch in Los Angeles.

Hi, I'm M@

With 10+ years of experience in print, UX & UI for a wide range of applications, I’m a goddamn unicorn!

Some clients I've worked with

Brand

AI Integration

SaaS

Product Design

Connecting through AI: Solving Conversational Anxiety with Minerva

VIEW CASE STUDY

E-Commerce

UI Design

UX Design

Increasing mobile engagement by 83% through strategic UX design

VIEW CASE STUDY

DaaS

E-Commerce

Native App Design

Increasing conversion by delivering the goods for Taco Bell.

VIEW CASE STUDY

UI Design

UX Design

E-Commerce

Tripling revenue by capturing the feel of a record store

View Case Study

AI Integration

UX Design

From overwhelmed to empowered: UX Design for a better cause.

View Case Study

Don't have time for case studies?

View Capabilities

Brand

UI Design

UX Design

AI Integration

Connecting through AI: Solving Conversational Anxiety with Minerva

View Case Study

E-Commerce

Travel

Web Design

Increasing mobile engagement by 83% through strategic UX design

View Case Study

E-Commerce

Native App Design

Increasing conversion by delivering the goods for Taco Bell

View Case Study

Web Design

Brand

Tripling revenue by capturing the feel of a record store

View Case Study

AI Integration

Web App Design

From overwhelmed to empowered: UX design for a better cause

View Case Study

Don't have time for case studies?

View Capabilities

I want to make the world a better place, one experience at a time

I believe in...

EMPATHY

I want to humanize technology by making it feel more like a conversation and less like a process we have to endure.

CLARITY

I want to reduce cognitive load in people’s daily lives—design shouldn’t make life harder, it should make life easier.

JOY

I want to inject a little delight into everyday experiences—because life’s too short for bland interfaces.

TL/DR: Life needs to be simpler and more delightful.

I believe that UX starts with empathy and UI starts with the brand. Bring those together and you can truly connect with people in a meaningful way. I have a fascination with psychology and what makes people do things. This has led me to understand a user’s fears, expectations and motivations.

I love solving problems in ways that make people feel seen, heard, and understood. I’m most energized when I’m simplifying complex systems into interfaces that feel intuitive, honest, and empowering.

I enjoy designing engaging and clean experiences from landing to checkout. I love designing commerce funnels, micro-interactions and animation. I’m also well versed in designing for ADA.

Read more at my blog.

Musings & Ephemera

I’m also a watercolor artist in my spare time.

Testimonials

"Matt's meticulous attention to detail and unwavering work ethic have set a high bar for all of us. His willingness to always lend a hand and his consistent delivery of top-notch work make him an indespensible member of our team. Beyond professional contributions, his positive presence and camaraderie make every work day brighter."

IVAN PEREZ-ARMENDARIZ

Chief Digital Officer

Deutsch Digital Innovation Studio

“Matthew is an asset to any UX team. He applies a user focused approach to immensely complex systems and make them feel simple and easy. His constant love for learning means he is always bringing a fresh perspective to UX and collaborating seamlessly with teammates from UI and development.”

SHANNON GABORIAU

SVP, Design Director

Yes& Agency

"Matt is a gifted designer and creative strategist. He can see the big picture and understand the business requirements of any project. I was so impressed with his listening skills which are critical to any creative director or designer. He heard what we needed and supplied a range of options for us. Matt's site designs totally delivered on our existing brand guidelines while at the same time pushing us forward in terms of user experience. He's a total pleasure to work with and would be a big plus to any brand looking to get to the next level."

MARK BROGGER

Vice President, Content

Forge

"Not only is Matthew brilliant and creative, but he understands both design and neurocommerce: His work is not only stunning, it drives business initiatives. Matt is articulate, passionate about his work, and is the person on our team who takes the initiative and goes behind the scenes to push a crucial project through when the rest of us are swamped. He is an asset both professionally and personally to any team he's on."

HOLLY WILDE

Head of Product Marketing

Procore Technologies

"Matt is downright amazing. He understands the consumer, the business, the company culture, the objectives, and strategy to synthesize the best user experience possible to satisfy all those stakeholders. He is incredibly productive and values feedback. I truly enjoyed working with Matt, and hope to do so again."

JAMES KEATING

Vice President - SEO & Insights, WebMD

Internet Brands

Resume

Download RESUME

I'm an award-winning LA-based UX/UI designer with print and brand experience. I focus heavily on the entertainment, hospitality, and luxury e-commerce spaces with specialties in purchase flow, checkout, & ADA compliance.

EXPERIENCE

Desktop & Mobile Web
iOS & Android Native Apps
Digital Video Streaming
Augmented Reality
Wearable Devices
AI-Driven experiences
E-Commerce & Conversion Funnel

EXPERTISE

Psychographics & User Breakdowns
User Stories, Mapping, Pathing, & Testing
E-Commerce
Conversion Funnel Optimization
Best Practice & ADA-Compliance
Branding
Print Design & Pre-Press Production

PROFICIENCY

Full Google Office Suite
Full Mac Office Suite
Full Adobe Creative Suite
Figma
Principle
Webflow

CAPABILITIES

SR. UX/UI DESIGNER

2022 - Current

Deutsch

–

Lead UX/UI initiatives on projects for clients including Taco Bell, Walmart, Dr Pepper and PetSmart. Lead redesign initiatives on native apps, AI projects, as well as Web 2.0.

Beethoven Award winner for excellence.

Accomplished:

Total Transactions

UP 148%

Average Checkout Order

UP 75%

Cart Abandonment

DOWN 15%

Engagement

UP 7%

UX/UI Consulting

2018 - 2022

Independent Contracting

–

Freelance consulting for clients like Taco-Bell, Thermador, Omnicom, and CAA.

SR. ART DIRECTOR - UX/UI

2015 - 2018

modop

–

Lead international UX/UI teams on projects for clients including NBC/Universal, Nike, Preferred Hotel Group, and more. Worked on projects for responsive web, mobile web, native app, Apple TV, Xbox, Playstation, & Chromecast.

Accomplished:

Average Order Value

UP 10%

Mobile Engagement

UP 83%

Traffic

UP 33%

Cart Abandonment

DOWN 25%

CREATIVE DIRECTOR, UX/UI

2013 - 2015

Luxury Link

–

Lead design and marketing efforts for the leader in luxury travel. Worked with the founder and CEO to reposition the brand, and streamline business workflow.

Accomplished:

Average Order Value

UP 10%

Mobile Usability

UP 83%

Site Traffic

UP 83%

Cart Abandoment

DOWN 25%

Art Director

2011 - 2013

Independent Contracting

–

Freelance Design Consultation for clients including the Golden Globe Awards, The Academy of Motion Picture Arts & Sciences, and Princess Cruises.

CREATIVE DIRECTOR, D2C

2008 - 2011

Warner Music Group; Rhino

–

Led rebrand and D2C UX/UI for Warner Music Group’s legendary catalogue label. Enabled single track, multi-codec downloads. Conceived & co-created consumer products, organized & directed photoshoots & managed creative team.

Conversion Rate

UP 700%

Revenue

UP 300%

Go-To-Market Efficiency

UP 300%

Net Margin

UP 200%

Average Order Value

UP 150%

Acquisition

UP 500%

Customer Service Inquiries

DOWN 20%

Cart Abandonment

DOWN 40%